1. Introduction
[Business Name] (“we,” “us,” or “our”), including [Agent Name] and our brokerage, ABC Realty, respects your privacy. This Privacy Policy explains what information we collect when you visit [Website URL] (the “Site”), submit a form, or communicate with us, how we use it, and the choices you have.
2. Information We Collect
Information you provide. Name, phone number, email address, mailing or property address, home search or selling preferences, timeline, and any other details you choose to share through forms, scheduling tools, calls, texts, or email.
Information collected automatically. IP address, browser and device type, pages visited, referring site, and similar usage data collected through cookies, pixels, and analytics tools.
3. How We Use Your Information
- Respond to your questions and requests.
- Schedule and confirm appointments and consultations.
- Send property information, market updates, and transaction-related messages you request.
- Send marketing messages, only where you have given consent.
- Operate, maintain, and improve the Site.
- Comply with legal, licensing, and brokerage requirements.
4. SMS / Text Messaging
If you provide your mobile number and check the consent box on one of our forms, you agree to receive text messages from [Business Name] at that number. Consent for transactional or customer-care messages (for example, appointment reminders and replies to your inquiries) and consent for marketing messages are collected separately.
- Message frequency varies.
- Message and data rates may apply.
- Reply STOP at any time to opt out. You will receive one confirmation message and no further texts.
- Reply HELP for help, or contact us at [Phone] or [Email].
- Consent to receive text messages is not a condition of purchasing any property or service.
See our SMS Terms & Conditions for full program details.
7. Data Security & Retention
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure. We keep personal information only as long as needed for the purposes described here, or as required by law or brokerage record-keeping rules.
8. Your Rights & Choices
- Request access to, correction of, or deletion of your personal information.
- Unsubscribe from emails using the link in any message.
- Opt out of texts by replying STOP.
- Withdraw consent at any time by contacting us at [Email].
Depending on where you live, you may have additional rights under [applicable state privacy law].
9. Third-Party Websites
The Site may link to third-party websites, such as lenders, IDX or MLS search tools, and review platforms. We are not responsible for the content or privacy practices of those sites.
10. Children’s Privacy
The Site is not intended for anyone under 18 years of age, and we do not knowingly collect personal information from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date.
12. Contact Us
Questions about this Privacy Policy? Contact us:
- [Business Name]
- [Agent Name], REALTOR® · License #[Agent License #]
- Brokered by ABC Realty · License #[Brokerage License #]
- [Office address], [City], [State] [ZIP]
- Phone: [Phone]
- Email: [Email]
- Website: [Website URL]
Sample template only. This privacy policy is a sample showing what this kind of page could include. It is not legal advice and may not meet every federal, state, brokerage, MLS, or carrier (A2P 10DLC) requirement for your business. Replace every item in [brackets] with your own information, and have it reviewed by a qualified attorney or compliance professional before publishing.
